Learning and Change Management: Strategy, Design and Implementation

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   Implementing E-Learning

    by Jay Cross and Lance Dublin





“Strategy, marketing, and implementation are key to a successful deployment. I am pleased to see a new book that addresses the nitty gritty of how to actually implement e-learning in an organization. This is a book that will save dollars and headaches.”

Elliott Masie, President, The MASIE Center

"Beyond getting the technology right and offering high quality courseware, much work remains to be done if we want our e-learning efforts to be more than a short-term 'flash-in-the-pan.' This book clearly shows why a successful and sustainable e-learning approach must consider issues of strategy, culture, communication, and change management."

Marc J. Rosenberg, Marc Rosenberg and Associates & Author, E-Learning: Strategies for Delivering Knowledge in the Digital Age


”This book is a balanced, honest look at the realities of achieving what e-learning promises, but seldom delivers. Implementing e-Learning offers lessons from the ‘trenches’ that can boost your chances of success by focusing your attention on the well constructed implementation strategy the authors provide.”
Daryl R. Conner, CEO, Conner Partners

Implementing e-Learning is for both those who are about to launch an e-learning initiative as well as those who want to realize greater returns from their existing e-learning efforts. Based on extensive research on what has worked and what hasn’t in major organizations around the world, it offers practical approaches to ensure the success of e-learning in your organization - based upon proven concepts from change management and consumer marketing.


Some organizations fail to achieve the results they want because they don’t adequately prepare for the change that e-learning represents. Make no mistake about it; implementing e-learning is tough. It takes planning and preparation, leadership and accountability, communications and education, and support and commitment.  It takes effective change management.

Other organizations have everything in alignment -- except the learners. They assumed they knew what was good for them and they were wrong. You need to think instead of learners as customers and your e-learning as a brand. It’s a marketing issue.

Implementing e-Learning offers practical advice and tools – drawing from real experiences - on how to make your e-learning successful.  We believe you will find it to be an indispensable tool in your e-learning toolkit. Get it! Read it! Apply it! 

And, please visit the book’s website at www.internettime.com/book for the latest updates and to share your learning and experiences.

Publisher: ASTD

Publication Date: 2002

Format: Paperback

Pages: 160

ISBN: 1-56286-333-9


Available From: www.ASTD.org & www.Amazon.com



Beyond e-Learning, by Marc Rosenberg

In the Land of e-Learning Myths, A Knight's Tale, Pages 34-36

Learning Rants, Raves, and Reflections, edited by Elliott Masie

Messing with the Primal Forces of Nature: Transforming Learning, Pages 83-91